Final in the end? E3 2022 officially canceled
The Electronic Entertainment Expo, better known as E3, was canceled at short notice. This will not exist this year neither a trade fair nor a digital event. So is that finally the end of the Expo? We reveal you if and how it could go on with the E3.
The future of E3
The message spread over Twitter like a drab: The E3 2022 will not take place , neither as a trade fair nor as a livestream. The surprising message was first widespread by Will Powers, the PR manager of Razer:
Shortly thereafter, however, then the official confirmation over the ESA. The organization is the US Entertainment Software Association, which is responsible as the organizer for E3.
Is that the final out for the once so popular video game fair? No. The ESA wants to revive the E3 again in the coming year , both as a trade fair, but also as a livestream event. In particular, it is called in the mail:
“We will use all our energy and resources to offer a revitalized physical and digital E3 experience next summer. Whether on the exhibition space or on your favorite equipment, the showcase 2023 will bring together the community, the media and industry again – as a new format and interactive experience. “
The E3 has been weakening for years
So surprisingly, the cancellation is probably not. Although the E3 has been a ** fixed pivot and pivot for the international video game industry since 1995, but has become increasingly important in recent years.
More and more big publishers have turned the E3 in the past, including, for example, Nintendo. Instead of announce new games within the framework of the E3, Big N is now attracting to coming highlights and developments in on-site streams (“Nintendo Direct”).
Also Sony has a very similar LiveStream format at the start with the regular “State of Play” events. In this respect, the purpose of E3 has been discussed for a long time before this official cancellation **. Especially since the ongoing Corona pandemic of the fair has been a stroke through the bill since 2020.